End of the Spear Marketing and Keynote PR McKinley Browne. focused marketing efforts on enlisting Christian bookstores to support and promote the release of the film within their communities. This involved gaining a keynote speaking position at the Christian Booksellers Association Convention, working the booth at the convention, speaking at other bookstore gatherings, and personal contact to gain specific commitments to display point of purchase materials and lead group ticket selling efforts. n January 1956, the death of five American missionaries at the hands of the Waodani tribe of Ecuador was big news around the world; 50 years later End of the Spear, opened in 1,200 theaters nationwide, recapturing the power of forgiveness. Based on a true story, this dramatic production is an example of how Christians can affect culture. Mart Green, an Oklahoma City businessman whose family owns the Hobby Lobby craft chain and the Mardel Christian bookstore chain, founded the new company, Every Tribe Entertainment, in 1998. When Mart was a little boy, he was raised never to go to the movies, and at age 35, he had never been in a theater. But he saw the powerful effect of media on his children, he knew of the power of the Bible, and decided to merge the two together. Watch End of the Spear movie trailer Marketing and Keynote PRSarah Thornburg Horton ScreenplayBart Gavigan, Jim Hanon, Bill Ewing DirectorJim Hanon Producers: Bill Ewing, Mart Green, Tom Newman, Bart Gavigan Executive Producers: Kevin McAfee, Eugene Mazzola Cast: Louie Leonardo, Chad Allen, Jack Guzman, Christina Souza, Chase Ellison, Gil Birmingham